Speed Performance Training

Founder, Kyle Meadows, is in the performance training business and in 2020, hired me to bring his brand vision to life. SPEED (SCIENTIFIC PERFORMANCE ENHANCING EXPLOSIVE DEVELOPMENT) embodies the motion of any athlete, with a focus on finding the pinnacle of strength.

Kyle works with a diverse group of athletes young and old and needed a logo that was to the point and recognizable on merchandise from afar, yet approachable. I established brand guidelines with a vertical and horizontal version of the logo, as well as a logo mark that can stand on its own.

branding/identity, print, product design